Why a Great Valentine's Day Can Still Leave a Florist Short in March
The week that looks like a win A florist closes out Valentine's week with the register showing more revenue than the previous three months combined. The walk-in cooler is empty by Friday afternoon. Every arrangement on the online order sheet got delivered. By any normal measure, it was the best week of the year. Then March arrives, and the checking account doesn't reflect any of it. Rent is due. A supplier invoice from early February is still open. The two temporary wrap-and-deliver helpers who worked the rush need final paychecks. The owner is staring at a bank balance that doesn't match the sales number from three weeks earlier, wondering where the money went. Nothing went wrong, exactly. This is just what happens when a business's revenue and its cash arrive on different schedules, and nobody set aside the difference. Revenue timing is not cash timing Revenue is recognized when a sale happens. If a customer orders a dozen roses on February 13th and picks them u...